10 Best Email Opening Lines to Quickly Capture Attention

Did you know that you only have about 15-20 seconds to engage your subscribers with your email content? With email marketing being one of the best tools to generating new customers and improving revenue, it’s imperative to create email messages that captures readers attention all the way through to the call-to-action.

After your super awesome subject line hooks your reader, the second most important line is the opening line of your email. We call this line your “headline.” On most smartphones, you can see both the subject AND the headline at the same time.

best email opening lines

In fact, many millennials never bother to open individual emails anymore — as the messages are short enough to be conveyed within these first two lines (just like SMS!). Clearly, it’s imperative that you’ve put some thought into both. To get you started, here are the best email opening lines that are proven to pique interest!

Often businesses use standard, non-strategic approaches in their opening line that leads the recipient deleting the message. An opening like “Hi, my name is Jane Hall, and I’m a sales rep at Company X” screams sales pitch and doesn’t motivate the subscriber to read on! The goal is to captivate interest early and quickly to make your ecommerce email marketing effective. It’s time to get creative. Here are ten best email opening lines to help increase engagement with your list:

10 Best Email Opening Lines (A.K.A. Headlines)

#1 “Urgent…”

Perhaps one of the oldest tricks in the book, this opening line still compels readers to discover what the pressing matter is and how it effects them. Just be sure that the message is indeed urgent!

#2 “Janice Green at Company X said I should contact you.”

This is beneficial when emailing someone you don’t know as it establishes a mutual relationship between you and the recipient, quickly building trust.

#3 “I enjoyed your post/tweet/blog on X.”

One of the best ways to get people’s attention is through a genuine compliment. This opening line not only begins a conversation, it shows that you’re interested in your prospect by taking that extra step to do your research. This significantly boosts your credibility and separates you from other inbox messages.

#4 “Good news…”

Everyone likes to read about good news…why not be the bearer of it? Start your email with “good news” and you’ll be sure to keep their attention.

#5 “Hoping to get your advice on X.”

HubSpot VP of Sales Pete Caputa points out,

“Most people like to give advice. Asking for advice appeals to their ego, [and] is a hard request for most of us to resist.”

This is one of the best email opening lines for generating new content ideas from your email list. Asking for advice is a real way to engage your audience and gain customer insight for future content goals.

#6 “I recently came across this content piece and thought you’d find it valuable …”

Perhaps you’ve dug up some old blog content or found an article that can add value to your list. Share it using this opening line.  By consistently delivering value to your audience, you enhance your company’s credibility and position yourself as the go-to brand in your niche.

#7 “Let me start with an apology…”

This works because it seems as if the message will be juicy and enticing! It also lets the recipient know the content of the message is not about their screw-up…it’s about yours!

#8 “Just getting back to you…”

Simplicity at its best, this highly effective follow-up either reminds subscribers about their recent opt-in for a downloadable eBook or that thing you promised to deliver.

#9 “What do you think about [niche related topic or event]?”

Another way to engage your prospects to your email marketing content. Get them talking about their opinions and interests by asking a question. You’ll be amazed at the level of responses.

#10 “The rumors are true…”

Your recipients might think “what rumors?” That’s a good thing…keep them intrigued by hinting that something special and worthwhile has spread around and now you are confirming it.


These are just a few of the best email opening lines for sales and list engagement, but not all!  What are some of your opening lines that constantly deliver results for you? We would love to hear them…please share below!

For more ways on how to increase your ecommerce email marketing strategies and conversion rates, contact us here for a scheduled consultation. We are designed to help you succeed in your email strategy!

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