Based on the more visual culture we’re living in, taking good product photos is more important than ever to help differentiate your products from competitors. The challenge is trying to make your items have true aesthetic appeal while similarly proving usefulness. Doing this requires more than just placing a product on a surface and snapping a quick pic.
If you’ve ever studied product photography, you’ll likely notice how deceptively simple it looks. It requires some skill to make a product look enticing, show detail, and to carve out a distinctive brand.
All of this starts, of course, with the right photography equipment to make sure you bring out every nuance of your product. In a time when audiences do significant amounts of shopping online, they want to get a virtually tactile experience with the things they buy.
At the same time, it means taking more than one picture so you don’t give hints of deception.
Here are eight tips for taking good product photos, covering things from your camera to whether you should use digital filters.
1. Choosing the Right Camera
While buying a high-definition camera is standard, you shouldn’t worry so much about how many pixels your camera gives you. Many product photo analysts give an important reminder: effective photography comes down to other factors beyond how powerful the camera is.
An older digital camera gives you just as good of results as a $3,000 4K camera. Some people even do product photographs with smartphone cameras.
What’s important is to use a camera capturing enough texture and detail so your product looks real. The rest comes from using outlying equipment and personal technique.
2. Use Proper Lighting
Arguably, lighting is more important than any other equipment you use for product photography. Be sure to buy reflectors, and experiment with gradient reflections. Even light painting is a newer technique, despite being a digital touch-up. The latter is available through iPhone and iPad.
3. Finding the Right Background
One of the most common methods for creating a product background is using a white surface. Buying a thin white mat board is fairly standard, though think about other backgrounds you could use.
Building a wood plank can provide something different, as well as a bokeh wall. Experiment with natural backgrounds like sand, or even stones if it matches your brand.
4. Working With Creative Angles
The more creative angles you can create, the better. Your audience wants to see your product from various points of view for reality. It also helps if you create a 360-degree capture of your product so users can rotate it on screen for virtual reality marketing.
Unique angles help tell a story associated with your product, which gives a more personalized feel.
5. Using a Tripod to Avoid Blur
While the type of camera you own doesn’t matter, you should still invest in a tripod. Just the slightest photo blur could end up ruining clarity. Fortunately, basic tripods still work well, so you don’t have to spend a fortune.
Be sure to use a timer on your camera to reduce any possibility of camera shake.
6. Using a Sense of Scale
Photography can easily lie about reality if you’re not careful, and it’s why you need to convey proper product size. Sometimes the background is the only thing necessary to properly convey what the size is. Other times you may need to place a smaller object in the photo (like a penny) for accurate size depiction.
Make this accurate since a customer may feel cheated if receiving a smaller (or larger) product than they thought.
7. Taking Multiple Photos
Your product might come in multiple colors or shapes, so be sure to photograph those, and provide easy ability to blow them up on your website.
By providing a set of photos showing color variety, you give a visually appealing aesthetic to your products. Never skimp on this by relying on text to describe features or colors.
8. Avoid Too Many Digital Filters
It’s important to make your product photography as natural as possible, including using natural light as a perfect effect. Digital filtering might help for some minor lighting effects, though it’s best to stay away from too much digital trickery.
Consumers want to see reality with your products. Don’t gloss them over since filters are often too obvious.
Contact us at Bizzy to learn how product photography applies to effective email marketing.