Word of mouth marketing (WOMM). Companies of all sizes depend on this type of advertising because it’s nearly free and generates new business.
It’s widely believed that people tend to purchase products after they’ve been told about the value of the product by friends, family and coworkers. Online businesses often miss out on a great referral network by ignoring the power of email marketing. However, it doesn’t have to be like that.
Online Business Growth through WOMM
The premise behind WOMM is simple: when customers share information with other people they know, you get new customers. This means you’ve turned your customers into salespeople for your company. This can be done using numerous tactics including a great website, social media and perhaps most effective, email marketing. Marketing consultants that serve the bigger companies have done numerous studies showing email marketing works; particularly targeted email.
What Customers Want in an Email
Naturally sending out generic emails doesn’t work. Therefore, it’s important to know what customers want and making sure there is a plan in place to not only get their attention but encourages them to share. According to a Forrester Research survey, “Consumers are hungry to stay in touch with brands after a purchase to find deals (54%), get free samples (41%), or simply learn about the latest product or service offerings (33%).” As you can see, it’s simple math: Share information with your existing client base.
How Important is WOMM?
According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. This is per an article written by @KimWhitler, in an article published in Forbes. Additionally, Kim states “an effective word of mouth campaign must be credible, social, repeatable, measurable and respectful.” Therefore, your best option as a small, online business is to make sure you are providing your existing customers with the tools they need to share information about your products.
Important Formatting for Emails
Many people are shocked to learn nearly half of all emails are opened on mobile devices. This means an email marketing campaign must be formatted in one column and have a call to action in an easily identifiable location where consumers can share easily. Even more surprising is the fact that emails account for more than one-half of all shared information. This outdoes social media platforms like Twitter and Facebook.
Big Business Has Mastered Email
Companies like LL Bean, Amazon and Wayfair have mastered email marketing. Naturally, if you’re a small business you don’t have the marketing staff to handle these types of campaigns. Chances are you need an affordable option that is tailored to your business and your goals. Small businesses need to have an aggressive, affordable marketing plan in place that is tailored to their needs.
That’s where Bizzy comes in! We work hard to understand your business, identify customer hot buttons and make sure the email campaign we set up for you is shared with other potential customers. We know that small companies don’t have million dollar marketing budgets and we do our level best to tap into your existing customer base and encourage them to spread the word about your products to their friends.
At Bizzy, we know how important spreading the information about your products is to your business growth. We know that an effective email campaign can make the difference between stagnant and soaring sales. Our approach is simple: We provide an affordable email program for Ecommerce sites that identifies possible new customers, optimizes your email campaigns and helps boost sales. Contact Bizzy today and let us help you convert your existing customers to your best sales force.