Sure, advertising your business is a no-brainer, but it’s far from the only thing you should be doing to find new customers. A well rounded strategy to grow your client base can help keep the marketing budget down and put some of the fun back into promoting your business. Here are nine things you should be doing now to promote yourself and find new customers easily.
1. Run Social Media Promotions & Giveaways
There are lots of ways to benefit from social media as a small business owner (check out Bizzy’s Pinterest account for more social media tips!) but one of the best ways you can use it to attract new customers (and grow your follower base at the same time) is to run promotions that encourage viral sharing such re-Tweeting or Facebook likes. Consider running a contest that asks people to submit something creative – for example ideas for a new slogan, or the best picture of someone using your product – and offer a free service or product as the prize. Bonus idea: offer a special discount to clients who mention your service on social media! Make sure to make the rules clear, maybe include details of the program on the back of your business cards.
2. Get Your Product or Service Reviewed
In the age of digital media, bloggers can be your new best friends! There are plenty of bloggers out there that make a business of reviewing other people’s products and services. While some offer paid reviews, many times you can find a blogger who will do a write up on your business in exchange for a sample. Offering an incentive like a discount or free sample to the blogger’s readers can also be a great way to find new customers among their reader base. Look for a blogger that has a substantial list of followers and specializes in your business niche.
3. Engage in Cross Promotion
Creating an alliance with a business that offers complimentary services can be a great way for both businesses to be exposed to a whole new audience for little to no up front investment. As a bonus, promoting other small businesses in your local area strengthens the community and economy where it matters to you most. Try offering an ongoing promotional offer to your cross promo partner’s clients – perhaps a discount on their first service. Looking for a way to automate the cross promotion process to find new customers? Check out Bizzy mobile app!
4. Put Your Expertise to Work – Answer Questions & Give Advice
Did you know there are websites where you can sign up to offer advice in your field of expertise? There are great benefits of giving out answers online with services such as Quora and Clarity.fm or even guest blogging. In addition to getting your name out there in the search results for questions about your industry, you build your reputation as an expert in your field and with some services you can even make some cash on the side all while connecting with potential new customers!
5. Start Blogging & Offer Value to Potential Customers
A blog is one of the best ways to make your site attractive to potential customers and search engines alike. Use your blog to offer articles of value to your target audience and help new clients find your site by keeping a fresh flow of content. As a bonus this gives you original content to share on your other social media accounts, boosting their value to your followers and the likelihood of your content getting shared.
6. Build a Mailing List & Send Targeted Email Campaigns
A digital mailing list should top priority for keeping in touch with potential and current clients. being able to send out reminders and promotions is an absolutely indispensable part of any business’s marketing strategy and hugely helpful in getting repeat business. The keys to remember here are to make sure you are capturing your clients’ contact information, sending only messages of value to them, and respecting their privacy and their inboxes! There are dozens of tools out there to help you get started with email marketing, consider capturing emails and sending out perfectly targeted and timed email campaigns!