Facebook is the world’s largest social media platform: with 1.2 billion users, it’s a great network for your business to leverage sales when not concentrating your efforts on ecommerce email marketing. In doing so, you must make sure your brand is unique in order for it to stand out from your competitors. Fortunately, we have some great tips on how to promote your online store on Facebook.
Content is King
This has always been true. You must build good content if you want to impress people, especially in the beginning of your ecommerce ventures. After all, your first impression is a big one.
So how do you impress prospective clients while simultaneously focusing on building good content? It’s a matter of learning how to balance informing people about your brand and keeping them interested by sharing information that they’re actually interested in.
Don’t Forget the Photos!
When you’re attempting to decide how to promote your online store on Facebook, it’s important that you don’t overlook the photos. They’ll lead to a higher engagement percentage than you’d receive with the average written post. For this reason alone, it’s important that you brush up on some tips for taking good product photos. Of course, you don’t only want to include product photos, but mix it up by including photos of other things that you think will excite or inspire your audience. For instance, if you’re selling cosmetics, include instructions that visually show tutorials on how to apply them.
You’ll also want to learn how to promote your online store on Facebook with videos. This is a great way to take your photo marketing one step further. In doing so, you can update your clients with news and information about your products; and also tell your clients about creative ways to use your products, ultimately increasing your sales even more. Don’t forget to include links for your visitors to click on in your videos; this makes it easier for your viewers to buy your products.
Monitor Your Results
In the same way that you need to see how well your ecommerce email marketing is doing, it’s also true when you’re running a Facebook campaign. Fortunately, with help from Facebook’s analytics, you can easily decide which of these tips are working best for you. This enables you to know what actions your clients are taking so you can figure out the cost-per-action, how much you want to spend, how much you need to spend this amount to make money, and what your overall revenue is. Armed with this information, you’ll continue to learn how to promote your online store on Facebook and do a great job at it too.
Promote Without Selling
People on Facebook love contests! They enjoy winning free products or simply being able to sign up to receive them for free. This works to your favor because it will help you grow your business’ page numbers. At the same time, it will also increase your sales because those who don’t win or can’t get it for free will buy it to see what all the buzz is about. Not to mention those who win and receive the product for free will hopefully like it and come back to buy more.
Now It’s up to You!
Have you tried any of these ways of getting more Facebook traffic? If so, how have they worked for you? If not, it’s time to contact us and start leveraging your business’ Facebook account to its benefit.