How would you like to kick off 2017 with a bang and see an increase in your subscribers, sales, and customer retention? Any ecommerce business owner would love that! If you want to transition smoothly into 2017 after the holiday season, then pay attention to the latest marketing tactics and implement what works for your business. To save you time on research, we have gathered the top marketing trends in email marketing, social media marketing, search engine optimization, and referral marketing.
Ecommerce Email Marketing Trends in 2016
Top trends in ecommerce email marketing this year that you should continue doing into 2017 include hyperpersonalization, automation, and targeting. Email marketers have been making their emails more personalized to the point of giving out personalized discounts through email. According to an Econsultancy survey, 76% of marketers predict email will be completely personalized in the next five years.
One way to personalize your email marketing is to ask subscribers why they visited your website and subscribed to your list. Their answers will show you what they’re looking for and what they care about. You can use this information to send more targeted emails to them.
Latest Marketing Tactics in Social Media
Some of the latest marketing tactics in social media are publishing fewer but higher quality posts, live video streaming, and using Instagram and Snapchat. Most social media sites have changed their live feeds to display the most relevant and high quality posts instead of the most recent. Facebook, Twitter, and Pinterest are three examples of social media networks that organize the posts that show up in user feeds by relevance and quality. Marketers have naturally started to post less in order to create higher quality social posts.
Live video streaming is another tactic that will remain useful as we head into 2017. You don’t need to be a celebrity or well-known speaker in your industry to make use of live video streaming. Customers like it because it brings them closer to the brand. Two other trends in social media marketing are Instagram and Snapchat. An increasing number of businesses are creating marketing plans for those two social networks due to their large user-bases and advertising potential.
Marketing Trends in Ecommerce Search Engine Optimization
Some of the newest marketing trends in ecommerce search engine optimization are long-form content, video content, and shareability. Long-form content was important in information-based industries but has now become a factor for ecommerce businesses too. You need long-form content in order to rank higher in the search engines. Consumers have started to expect more information on product pages besides the title, description, price, and picture.
Don’t worry, this doesn’t mean you need to write a thousand words for each product you’re selling. You can create long-form pieces of content on which products make the best Christmas gifts for dad, describing the types of products you sell, and elaborating on the benefits of the types of products you sell.
Predominant Marketing Tactics in Referral Marketing
Referral marketing in 2016 is being shaped by big data and improved referral targeting, omnichannel fulfillment, and retail mobile apps. Big data has become popular among referral marketers because it provides insights on customers. It allows marketers to target customers with greater accuracy. Don’t be intimidated by the term “big data”. Small businesses can utilize it too by checking public datasets and using other big data tools that are within budget.
The latest marketing tactics are centered around personalization, sharability, relevance, and quality. Aim to implement at least one of the techniques in each type of marketing covered in this post as 2016 comes to an end, so that you can start 2017 with a bang.
Do you have questions about a marketing tactic mentioned in this article? Contact us for more information on how you can use it to benefit your ecommerce store.