Digital marketing is a rapidly evolving field. Every year, new trends and technologies appear. Some are fleeting, while others permanently transform the way we do business. As 2017 rapidly approaches, it’s wise for business owners and anyone who works in marketing to look ahead and try to foresee what’s in store for us. The following are some of the latest marketing trends to try in 2017. Of course, there’s nothing to stop you from getting a head start and implementing some of these right now!
Latest Marketing Trends in Social Media
Social media marketing is hardly new at this point, but new methods and technologies are constantly evolving. One trend that’s worth noting is the need to conduct multi-channel campaigns that deliver the same message to multiple channels. When you can do this, you save time and reach a wider audience. For example, you may have different fans on Facebook, Pinterest, Twitter, Instagram and LinkedIn. It’s often advisable to make slight changes as you deliver content to different channels. Otherwise, people who are following you on multiple platforms will be getting duplicate messages. Changing headlines and, when appropriate, the length of posts, can help to create diversity.
Who Will be the Next Snapchat?
When considering the latest marketing trends in social media, it’s also important to observe which platforms are on the rise. Snapchat arrived on the scene about four years ago and exploded quickly, especially among teens and twenty-somethings. Snapchat now has more than 100 million active users. While leveraging popular social media platforms is always beneficial, it’s even more interesting to contemplate who will emerge as the next Snapchat. If you want to be an early adopter when the next social media giant emerges, you must pay close attention to truly innovative features that capture users’ imaginations.
Snapchat, for its part, came up with a couple of brilliant and original concepts. One was that people would appreciate having photos disappear quickly rather than having them preserved for posterity. Another was the Stories function, which allowed users to put their snaps together in their own way. The next Snapchat, of course, is most likely going to display a completely different type of innovation. It’s up to savvy marketers to catch these trends early on.
Latest Marketing Trends in Paid Advertising
Paid advertising on platforms such as Google and Facebook are constantly evolving. Google, for example, recently announced that it’s launching a new, visually compelling type of ad. These ads, called Showcase Shopping ads, make it easier for shoppers to find the most suitable products. This will be available for the upcoming holiday season and is likely to remain in place throughout 2017 and beyond.
Facebook is also constantly releasing new types of advertising platforms. One of the most innovative of these is Dynamic Product Ads, which make it possible for sellers to create extremely targeted and personalized ads for shoppers. You can also set up carousel ads for multiple products, similar to the ones often displayed by Amazon.
Another trend that may finally explode in 2017 is wearable technology. This is a tricky realm, as many brands have crashed and burned in this area. A prime example of this is Google Glass, which has, so far, flopped. Of course, Google hasn’t given up and will release a new version next year. Even the much-hyped Apple Watch is a failure, at least based on Apple’s own sales projections. Apple, however, just like Google, is planning a new model for its wearable gadget in 2017. Even though no one has yet produced wearable technology that’s truly exploded, it’s only a matter of time before someone gets it right. That’s why it’s worth keeping an eye on new wearables in 2017.
These are just a few of the latest marketing trends to watch or try yourself in 2017. Digital marketers can test new approaches without committing huge amounts of time or capital. You can, for example, test out new Facebook or Google ads on a small scale and see how they perform.
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