Following her passion for fashion and online shopping, Kalie King realized that she was creative and had enough will to start her own ecommerce business – and from that, Bleu Luxury Boutique was born! Read on to learn how, at only 22-years-old, Kalie is successfully balancing running a clothing boutique and still finding time for her personal life.
Please tell us a bit about yourself and what you sell at Bleu Luxury Boutique.
I am 22-years-old, and my passions are clothing and fashion. I sell women’s clothing and dresses online through my ecommerce store Bleu Luxury Boutique. I love bandage dresses and body-con clothing and I’ve always been interested in fashion.
When did you get started selling online? Why?
I got started selling online about 3 years ago because I wanted a hobby, which soon became my full-time job. I’ve always loved shopping online for hours and I felt that I was creative enough to make my own website. I wanted a store that had the perfect collection of dresses and clothing for going out, parties, etc. and at an affordable cost! I strive to choose the best materials for my products and my biggest motivation is to make my customers happy.My biggest motivation is to make my customers happy. -Bleu Luxury Boutique Click To Tweet
What are some of the biggest challenges you’ve faced in building and running Bleu Luxury Boutique?
Some of the biggest challenges I’ve faced is balancing my personal life with my work life – sometimes it’s hard to make sure I can still have fun while maintaining a consistent work load. I’m still learning every day what works the best in terms of balance!
How do you attract new customers?
We attract new customers through word of mouth and social media. Instagram has played a major role in the growth of my business, because a picture is worth a thousand words. Whenever someone sees our dresses, you can immediately tell the quality is superior. Customers or bloggers post our pictures, and word spreads about our products. We have also had success on Pinterest and Facebook. Polyvore is also a great platform to use for fashion.
Can you share a tip or something interesting you learned in the process of building and running Bleu Luxury Boutique?
In the process of building a shop, I’ve learned that you can never give up and that you should always strive for the best!
Check out Bleu Luxury Boutique if you’re in search of beautiful and well-made clothing and accessories.