In a typically seasonal fashion industry, The Luxury Sarong Boutique focuses on creating high quality, silk sarongs year-round to provide women with the option for light packing and stylish vacation clothing. Read on to find out how their business is growing and how they attract new customers on a year-round basis.
Please tell us a bit about yourself and what you sell at The Luxury Sarong Boutique.
I did not start the business until I was 50 – I was going away and could not find anything suitable for a hot vacation to buy in November. With luggage restrictions for weight, a sarong seemed ideal as it could be used for so many purposes and was easy to fold up and travel with. However, all the ones I could find at the time were made of polyester, were to short, clingy and unattractive.
Whilst on a sourcing trip abroad I found the most beautiful pure silk hand printed sarongs and the rest was history as they say.
I fell in love with the traditional printing method of hand batiking whilst watching local artisans. They were creating stunning works of art on beautiful natural fabrics and I realised wanted to incorporate them into my next beachwear collection. I knew immediately that a luxury sarong would show off the beauty of the stunning craft to the full.
I decided to take my love of hand batiking, and passion for natural fabrics and desire to create luxury beachwear for women like me, and create the unique collection of stunning sarongs for The Luxury Sarong Boutique you see today.
When did you start selling online? Why?
We started selling online about three years ago, so we could reach a more global market. We come from a small town in Kingsbridge in the South of Devon, UK. It’s good for surfing and sailing, but quite chilly most of the time. We sold a few through the shop but were getting emails asking where else people could buy them if they were going on vacation or somewhere warm. Selling online gives us the ability to be available all year round, not just in the summer months. Trying to buy resort wear from September to February in the UK is quite difficult, and as it is always summer somewhere, selling online allows us to sell every week of the year now.
What are some of the biggest challenges you’ve faced in building and running The Luxury Sarong Boutique?
Marketing and driving traffic to the site were definitely some of the biggest challenges, as well as conversion rates and attracting the right type of client.
How do you attract new customers?
A few of our methods include magazine advertising, social media, fairs and shows, and business to business sales through sourcing locations where I want to sell my products.
Can you share a tip or something interesting you learned in the process of building and running The Luxury Sarong Boutique?
You do not need to spend a fortune if you have the right people, and if you can incorporate the name of what you are selling, it helps!
If you’re looking for classic, high quality sarong at any time of the year, check out The Luxury Sarong Boutique.