After losing his real estate job in the 2007 housing crisis, Eric Che decided to get creative and start his own ecommerce business, StickerBrand, selling wall decals for home interiors. Read on to for Eric’s tips on starting an ecommerce business, as well as how his customers are finding him through minimal social media marketing efforts.
Please tell us a bit about yourself and what you sell at StickerBrand.
My name is Eric Che and I am the founder and owner of StickerBrand. I started StickerBrand back in 2007 after the big housing crisis and losing my job in the real estate game. I am an artist by trade and have been trying to figure out a way to make money through it for years. In the end, StickerBrand was developed where I sell wall decals for home interiors. Most of the designs in the beginning were my own personal designs and we now have three full time artists designing for us – adding up to over 5,000 designs as of today.
What are some of the biggest challenges you’ve faced in building and running StickerBrand?
The biggest challenge was just trying to get our name out there. We started on Ebay and Etsy, and now Amazon is our biggest platform besides our own website. Most of our customers were referred by other customers and eventually our name grew.
How do you attract new customers?
A majority of our traffic is from new visitors. Our decals have been featured on various HGTV shows, a national Lowes commercial, and even on an episode of Hawaii 5.0. In addition, numerous blog sites have written about us which has driven traffic to our website.
We were also lucky enough to be one of the finalists on Shark Tank, however we backed out due to the royalty fees just to be on the TV show. We were already established and didn’t feel like we needed to give a percentage to another company simply for 10 minutes of TV space.
Can you share a tip or something interesting you learned in the process of building and running StickerBrand?
As a new company trying to make it on the internet, I would highly recommend selling on big platforms like Amazon, Ebay or Etsy first to get things rolling. You’ll be surprised at how quickly sales come rolling in. It’s a lot easier for a new company to go where the traffic is, rather than bringing traffic to your own website that no one is aware of. Start there and build your client list, and eventually you will be ready to start your own website. It took us 3-4 years before we were ready to get our own website going.
Looking for a creative way to decorate your walls but without the hassle and cost of painting? Check out StickerBrand.