In an industry with an incredible amount of competition, The 2 Bits Man focuses on creating classic grooming products with distinct scents and styles for the modern man. Read on to find out how their business is growing and what their biggest challenges are in a ever so competitive industry.
Please tell us a bit about yourself and what you sell at The 2 Bits Man.
The 2 Bits Man grooming collection elevates men’s grooming while hearkening back to the days when men were men and beards were beards. 2 Bits Man offers a refined, striking look and a new take on a man’s daily grooming regime with the look and feel of days gone by.
The deliberate blending of scents creates a collection that will add style and sophistication to your everyday routine. From the first stinging whiff to the long, strong finish that declares, “This is who I am.” It is what other beard and shaving products should aspire to.
2 Bits Man is approachable in its style and smell and distinct in the grooming products field with its striking finish. 2 Bits embraces the modern man with classic spirit to rediscover what being a man is.
When did you start selling online? Why?
We started off selling on Amazon, as that is what I did for my living. We shortly after developed our website. We started selling online because that’s the way we knew how to reach the most people. It’s basically what we knew.
What are some of the biggest challenges you’ve faced in building and running The 2 Bits Man?
I think that the biggest challenges are continuing to grow. We hit a plateau in our growth as more competition entered the market. We knew we needed to be more personal and creative in the way we attracted new customers and kept the ones that we had. In addition, we are still learning the best way to utilize social media. The things that worked a year ago don’t have the impact today.The things that worked a year ago don’t have the impact today. Click To Tweet
How do you attract new customers?
We attract new customers with big coupon deals and giveaways, as well as referral programs
Can you share a tip or something interesting you learned in the process of building and running The 2 Bits Man?
One thing that we are working on right now is just being us and not trying to be something you think people want. Let them come to you instead of chasing everyone around. Be patient with creating growth… it’s a marathon. The silver bullet to growth is not always the best thing for the business. We’ve found that some worked, but they have always been short lived and the long term impact wasn’t as good as we would have liked.Be patient with creating growth… it’s a marathon. Click To Tweet
If you’re looking for classic, yet distinct grooming products, check out The 2 Bits Man.