What’s the one thing that new moms need (besides more sleep), but don’t necessarily have access to? That’s right – fashionable nursing clothing that makes it incredibly easy to feed newborns. Founder of Udderly Hot Mama, Melanie Herschorn tells us how she’s marketed and made real connections with new moms to allow her business to thrive.
Please tell us a bit about yourself and what you sell at Udderly Hot Mama.
I am a mom of 2 and an award-winning journalist who’s found her calling designing and selling nursing wear for breastfeeding moms
When did you get started selling online? Why?
I launched my original website in April 2013. I believed then, and still do now, that most new moms are so overwhelmed with motherhood, breastfeeding, lack of sleep etc. that going to a brick and mortar store is often very difficult. Online shopping allows them to make purchases in the middle of the night from their cell phone and have the package arrive at their front door within days.
What are some of the biggest challenges you’ve faced in building and running Udderly Hot Mama?
There’s a huge learning curve to running an online business when you don’t have any training in coding and the like. Before I started, I didn’t know what SEO was. In fact, I didn’t know what a favicon was! I’ve resorted to Google on more occasions than I can even recall. I’ve also read books on internet marketing, taken webinars and online courses. Running a successful web store presents new challenges technologically all the time, so I’m sure I’ll forever be learning new techniques.
How do you attract new customers?
Social media is really the key for Udderly Hot Mama. We have partnered with mom bloggers and other influencers who can really get our message out to new moms and moms-to-be.
Can you share a tip or something interesting you learned in the process of building and running Udderly Hot Mama?
The best tip I can give is that being good to your customers will serve you well. Sometimes it’s easy to forget that there are real people behind an email address. For us, we work with new moms who are going through so many changes. When we tend to their needs as customers, they are so grateful. Wonderful customer service is so important.Sometimes it’s easy to forget that there are real people behind an email address. -UdderlyHotMama Click To Tweet
If you’re a new mom looking for stylish and functional nursing wear, check out Udderly Hot Mama.