The old saying, “A picture is worth a thousand words” is a cliché for a reason–because it’s true! The most thorough, beautifully written product description will not help sales if it does not have photos to match.
Fortunately, you don’t have to be a professional photographer or designer to display your products to best advantage. Read on to learn about six quick, easy, and FREE ways that even non-designers can spice up their product shots and photos!
- Take advantage of free photo editors. Think you need to buy an expensive edition of Photoshop to make great photo edits? Think again! Free programs such as PicMonkey and Canva allow even the most amateur of photographers to improve photos and even dabble in graphic design. These programs are usually free or low-cost and easy to use. You can make basic edits to improve photo quality or orientation, or you can get more creative with photo filters, adding text, and trying a variety of layouts.
- Try photo filters. Just about every photo-editing program includes at least a few filters that can take a photo from so-so to stunning. You can download dozens of photo filter packages to use with Photoshop and Photoshop Elements. Alternatively, you can always use free desktop tools like Fotor – or even a mobile tool like Instagram. Many other free filter packages are available online to give you professional-looking photos with just a few clicks.
- Stage your photos properly. A clear, bright photo is most likely to draw in buyers, especially if they are browsing thumbnails first. A “studio shot,” with a blank background and bright, even lighting, is one of the best ways to make your product photos look professional. Fortunately, you don’t need a professional to get the look–all you need is a plain background and lots of light. Hang a piece of white paper or a white sheet behind the product. For bright, indirect light, take the photo near a big window at midday, or take it outside, in even shade.
- Reflect on your product. The lighting on a product should be bright without being too harsh or direct. The purpose is to illuminate your product without creating harsh shadows. One of the best ways to do this is to bounce more light onto the subject of the photo. You can make your own reflectors with white cardboard, silver gift wrapping paper, or aluminum foil. Hold them in place with tape, pins, or clamps.
- Use a model. Although most customers will want to see photos of the product on its own, with no distractions, you may also want to include a model in your product photoshoots. This does more than just add variety to the product photos. It can give potential buyers a better idea of how they can use the product if they see it in action. For example, someone who is selling a coffee mug may want to include a photo of someone drinking from it at their desk or kitchen table. Using a model to show off your product also gives a better idea of size and scale. Customers who buy jewelry will want to know exactly how it looks on someone, and including a model in product photos can help.
- Acquire an eye for detail. Another way to add variety to product photos is to include a few close-ups of the product details. This can draw customers’ attention to its particular selling points and help them get to know the product better. First, make sure the product is well-lit and staged the way you want it. Then, use the zoom or macro feature of your camera to get as close as you can while still keeping it in focus.
Following these tips and giving your image descriptions some love will help your products draw the attention they deserve. For more bang for your buck, consider using your enhanced product images within your Bizzy emails. Doing so will pull your unique branding across from your product pages to your emails. For even more information about how best to show off and sell your products, contact us!