Used correctly, Facebook ads can play a huge part in making your marketing and advertising efforts successful. But of course, you need to know what to do in order to get there. If you’re wondering how to get your promotions running on autopilot and advertise your business without requiring regular modifications, consider this step-by-step guide the only resource you need to run powerful Facebook Ads.
Know Your Options
First off, you need to understand what options are available to you in setting up Facebook ads. The platform allows marketers to set a wide variety of targeting options, enabling you to show ads to your users based on their demographics, interests, behavior, and much more.
But your options don’t stop there. Dynamic product ads, for example, are Facebook’s way of allowing marketers to advertise to past web visitors based on the products they previously viewed or saved in their cart. It’s simple: all you have to do is upload your product catalog, create a dynamic template, and run your ads – Facebook’s autopilot will do the rest.
Set the Time Frame
Now that you’ve established the advertising option best suited for your business, you have to determine how long you want to run your ads. Facebook provides two different options: a set time frame with a concrete end date, or alternatively, a continuous run time that will display your ads considering you have the budget for it, or choose to leave it running.
If you are looking for autopilot Facebook ads, the second option will probably be the most intriguing to you. Instead of continuously having to worry about planning new ads, you can create them once and see the results come in. Dynamic product ads will also keep the posts varied for you, so you can focus on running your business and not worry about the novelty of your ads.
Set Your Budget
Now it’s time to determine the monetary part of it all: your budget. It’s common practice to determine your budget for both a daily basis, as well as for the overall campaign. On the bright side, Facebook allows you to run an ad for as little as $5 per day, giving small businesses and startups plenty of leeway to design a campaign that fits their budget.
Setting the upper limit, of course, is an important consideration. After all, you don’t want an autopilot ad draining your budget; and luckily, the upper limit prevents you from running into that risk.
Determine Your Objective
Facebook requires advertisers to set a specific goal in running a campaign, which ultimately impacts the way the ad is presented to your audience, as well as the analytics you receive to gauge success. If your objective is ecommerce sales, setting your goal to conversions makes sense; otherwise, clicks to website is also common.
Set Up Results Tracking
All in all, these Facebook ads won’t be successful if the results aren’t tracked correctly. While you want the ads to run on autopilot, you need to have proper controls in place to actively report when they begin to under-perform, in which case you can go in and make appropriate adjustments to your ads.
The Key to Setting Up Step-By-Step Facebook Ads
Setting up Facebook ads is a great way to successfully market your business without having to worry about checking in everyday. These ads have incredible potential for success, as evidenced by the fact that retargeting users can increase conversions by 70%. If you want to take advantage of Facebook’s advertising opportunities, setting up your ads to run on autopilot might be the solution you’re looking for.
Of course, you can always supplement your Facebook ads with ecommerce email marketing to diversify your message and maximize success. To learn more about what it takes to set up Facebook ads and marketing emails that effectively promote your business, contact us.