According to the latest metrics, Instagram has more than 500 million monthly active users and 4.2 billion likes every day. So, how do you take advantage of this audience and convert them into your customers? Because Instagram’s interface is so visual, it is the perfect venue to promote your products. Switch your account over to Instagram for Business today, and you’ll be ready to apply the following principles from our ultimate guide to promoting products on Instagram.
Choose content intentionally
Just as with your ecommerce email marketing, your Instagram posts need to grab the attention of your followers immediately so that they stop and check out your product before continuing to scroll. Here are some ways to tailor your content to get your followers engaged.
- Use creative, professional photos. While every photo doesn’t need to be taken by a professional, take some time to improve your product photography.
- Take advantage of video. Instagram allows you to include video, which gives you a new avenue to announce a new product line or give a behind the scenes glimpse of your company.
- Focus on lifestyle photography. Brands that only show pristine photos of their products quickly grow boring to their followers. Share photos of your product in action showing how they would be used in real life scenarios.
- Spotlight new products. Give your followers incentive to keep following your account by giving sneak peaks to new items you might be offering.
- Don’t limit yourself. People follow brands in order to get a full picture of what the company looks like. Take behind the scenes photos or capture fun at your office parties and outings. Anything that makes your brand more relatable benefits promoting products on Instagram as well.
Take advantage of hashtags when promoting products on Instagram
Hashtags are a way that users can search through Instagram to find posts on similar topics. Using hashtags is an essential way to get your product seen by a wider audience. There are several ways in which you can accomplish this goal:
- Join in on universal hashtags. Many people scan through #throbackthursdays #latergram and #instagood hashtags. Join in the fun and attract a new audience in the process.
- Use hashtags specific to your products. By figuring out what hashtags people are searching for in relation to your area of business, you can draw in an audience that is actively looking for you. Check out free online searches such as Iconosquare or Websta to find popular hashtags for promoting your products on Instagram.
- Create your own hashtag. Brands such as Nike have done a great job in getting followers to embrace their hashtag #justdoit. Brainstorm a creative and catchy hashtag that you can use to start tagging your photos. Then encourage your followers to do so as well.
Involve your followers in your promotions
One of the great benefits of Instagram over Facebook is the reaction followers have to brands. On Facebook, brands can be perceived as intrusive and annoying whereas Instagram users embrace them. In fact, 68% of Instagram users engage with brands on a regular basis. Here are some ways to leverage your followers when promoting products on Instagram:
- Make exclusive offers. Give your customers incentive to follow you on Instagram by giving them exclusive offers and discounts promoted only through your Instagram page.
- Crowdsource your photos. Share your followers’ photos on your Instagram account (with permission, of course). This does several things for promoting your products on Instagram. It shows how your product is being used in the real world, and it makes your customer feel honored for being mentioned.
- Run a contest. If you’re releasing a new product, build a campaign around a giveaway on Instagram. Have your followers post and hashtag their photos to win the product. In this way, you increase your reach on the platform and have new content ready to go from your followers.
Integrate Instagram into your ecommerce site
When promoting your products on Instagram, make sure that your followers can easily access your products from your Instagram feed. Instagram does not support hyperlinks, but third party products such as Have2Have.it can do that work for you. Make sure to connect Instagram to your Facebook and Twitter pages, and then consider integrating Instagram into your website and your product pages. Seeing a natural person using your product, instead of a pristine model, encourages your shoppers to mimic those customers that they see in the photo and purchase your product.
Instagram is a natural place to promote your products. As a part of a complete marketing strategy, you can use Instagram to boost your sales and build your brand’s following. What are the challenges you find with promoting your products on Instagram? What techniques and tactics have worked for your business?
As always, we’re here to help. If you want more information about improving your ecommerce email marketing, contact us today.