Long statuses are a thing of the past as Instagram has become one of the best social media marketing tools. While there are plenty of personal Instagram accounts to go around, creating a profile for your online shop can broaden your customer base. No matter what industry you’re in, giving your online store a social media account can help you keep in touch with your customers and even help you find more!
Creating an Instagram account for your business is not only fun, but it’s a great way to see what’s out there in your industry and other businesses like yours. As an online business, you can maximize your opportunities Read along for benefits and tips of “getting on the ‘gram”. If you already have an account and are wondering what’s next, here’s some Instagram inspiration.
What’s in a Name?
Creating an account name is the first step, but for some, it’s the hardest. It doesn’t have to be! Keeping in mind that this account represents your business, keep it simple. Name your account that is identical to your online shop so that you can be easily reachable. Ideally, you’re going to want to link your online store or website somewhere on your profile page. To avoid confusion, keep your screenname similar to the name of your business or exactly the same if you can. Take a look at the different examples below:
A local company named “Blue Door Trading Company” has decided to keep their account simple and claim the name @bluedoortradingco. If your business has “company” or “incorporated” in the name, consider shortening them.
You may be thinking “What would I post pictures of?” or “I doubt there are accounts for my business”, but these days, there are Instagram accounts for everything! On the off chance that your industry is not being represented on the internet, that should be the most motivating reason. You need to let people know that you’re there!
One great way to create awareness about your business is creating a hashtag. Either create your own or participate in popular ones. A hashtag is a word or saying that follows the # sign. When you click on this hashtag, users can look at all the related posts. Holidays and seasons normally produce hashtags like #ValentinesDay or #ChristmasMiracle. Feel free to post inspirational pictures of your business or products that follow the theme.
The legal company of Minority Mindset tags all their informational photos with #ThinkMinority. They offer legal tips and create awareness about implications people don’t know about and sign off with #ThinkMinority to brand it.
As we said before, there are Instagrams for all kinds of accounts. MesaChic creates custom made Mexican table linens and Fiesta supplies. This account posts their latest creations and party favors. #MesaChicParties: This is a great hashtag that lets your followers get involved. Encourage followers to take pictures of their products and use your hashtag!
There are 7 Days in A Week
What does a calendar have to do with your Instagram account? Well, there are seven days for your business to take advantage of. Food trucks like #TacoTuesday or #FrittataFriday and take the liberty of posting their delicious meals! Every day of the week is a new opportunity for your business to take advantage of.
Don’t worry if you can’t find a hashtag to follow. Creating your own hashtag to follow the days of the week will engage your followers but also give you a chance to express your creativity. This idea is also great for upcoming promotions, presentations, or even sales. Creating a buzz or generating excitement will keep the followers you have and help you gain new ones.
Followers Want to Know What You’re Doing
Letting your followers know what you’re up to is a great way to keep their interest. Showing previews or product videos is a fun way to let your followers know that something new is coming. Videos and posters allow you to be creative and when it’s on Instagram, people can share it!
At this time, Instagram offers up to a minute of video. Progress videos are quite popular now with time lapses of just about anything. Painters and artists record themselves during their work and present their new product on their page in a matter of seconds. Feel free to upload sneak peeks of your progress or create a time-lapse video of your own.
Be an Instagram Leader to Gain Your Followers
It’s important as a business owner to think like your consumers. Put yourself in the shoes of your customers and ask yourself, “would I follow my account?” If not, it’s time to make some adjustments. As a customer, what would you want to see? Think about your industry and your products. At the end of the day, Instagram can be a valuable marketing tool.
The great thing about Instagram is that it allows you to be hands-on with your followers. They can post a comment or hit “like” in seconds and it’s important to pay attention to this. Of course, you always want to keep your likes and followers on an uphill trend, but if you notice the likes and comments starting to stagnate, maybe it’s time to try something new.
When it comes to the internet, it’s important to keep up with the trends while maintaining your personal style. One way to keep up with the trends is to get your business a place on Instagram. Not only will you be able to reach out to your customers, but you will learn about your competitors and more about what your customers are looking for. For help on how to tie Instagram into your email marketing, contact us today.